Music industry professional Desiree Perez is well known behind the scenes to everyone that is interested in working in the business end of development. Currently Perez works with music mogul Jay Z as the Chief Executive Officer of his music business, Roc Nation. For almost the last ten years, Roc Nation has formed lucrative deals and partnerships with other brands such as Live Nation, and Perez has been instrumental in managing and negotiating the terms of those partnerships. In addition, Perez has worked closely with artists to help them establish their music careers and gain the largest percentage of profits possible through tours, label deals, and other services that emerge in the business.
Music artists understand that the industry is so much more than creating and recording great music, and having smart and capable business partners on your side can make or bread an artist. For that reason, artists such as Rihanna are interested in securing help of Perez in order to maximize their earning potential and ensure they are always reaching every potential fan.
Businesswoman Desiree Perez understands the music industry more than anyone else in the industry. Quick to capitalize on what’s new and areas of the industry that are going to explode, she is a leader among leaders in music. Perez partnered up with Jay Z at the very beginning of his business venture and worked with him to create avenues for revenue that were non-existent in a highly competitive market. As Roc Nation moves into the next phase of growth, Perez will no doubt be right there to assist the brand in moving forward.
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