The rising population of Millennials coupled with their love for craft beer has led to the expansion of the craft beer market while the sales for mass-market beer keeps on dwindling. Devil’s Backbone and Hardywood are some of the breweries in the United States that are reaping the benefits of the increased demand for craft beer.
The popularity of craft beer across the globe has also led to the emergence of a wide variety and flavors of this brand of beer. Consumers can choose from India pale ales, lagers, coffee stouts and many other types of beers, which are coming up.
Due to the increased variety of beers, breweries have come up with competitions that are aimed at ascertaining the best beer brand in the market. The US Open Beer Championship is one of the coveted beer competitions that attract different categories of beer. It is not only North American breweries who have performed impressively in this competition; the Canadian breweries have also proved their might in making high-quality beer. In this year’s competition, Canada bagged 24 medals.
Steamworks is among the top craft beer makers that performed well in the Championship (LinkedIn). The firm is steered by Eli Gershkovitch, a visionary man who is tirelessly working to give Canadians the highest quality of craft beer. The success of Steamworks brewery was not achieved overnight, but over the many years that Eli Gershkovitch has committed to creating a beer with great value.
Eli Gershkovitch, a professional lawyer, toured Europe soon after completing his law studies. This is where his dream for craft beer was ignited. After returning to Canada, Eli Gershkovitch did not immediately dive into the beer brewing business. He spent years in figuring out the best way to conquer the craft beer market. Finally, he launched his inaugural brewpub in 1995.
Eli Gershkovitch employed steam-powered brewing, which made Steamworks Brew Pub the first brewery in Canada to use such technology. Eli Gershkovitch’s company expanded quickly to become one of the leading breweries in Canada. Today, the Steamworks produces a wide range of beers that are celebrated by many consumers across the globe.