Whitney Wolfe Takes Charge in the Dating Industry

Posted by Cameron on September 9, 2017 in Fashion, Fashion Industry |

Bumble is a dating app in the US, the app was founded by its current CEO Whitney Wolfe on 1st September 2014. The app has distinguished itself from dating apps following its marketing strategy “women first” that aims at allowing women to make the first move. This strategy has proved to be very efficient as the company is already giving seasoned veterans such as tinder and cupid a run for their money.

Recently the company CEO was approached by dating giant Match group to sell the organization for 450 million dollars. Match group is the umbrella organization that owns other dating sites such as tinder, match.com and OKCupid. The offer was made because the organization saw the success which Bumble was having. Whitney Wolfe turned down the offer for the purchase.

The offer was rejected as it was seen as an undervalue of the organization’s worth. Bumble offered its monthly subscription at 9.99$ and the company adds about 50000 new user daily which meant that it is able to make a whole lot more than the price which they offered for it. Though the company is small having about 30 employees it is still able to match all the subscribers who join it. The company was made in order to solve the problems which other dating sites did not seem to take into consideration.

The founder of the company, Whitney Wolfe was born in the year 1990. Wolfe went to Southern Methodist University to receive a Bachelor of Arts in International relations. After finishing her studies she went and started working for Tinder. At the organization she was made the Vice president in charge of marketing she worked there up to the year 2013. Whitney wolf left Tinder due to Conflicts with the management of the company.

After leaving Tinder she decided to go and start her own dating website Bumble. The site is a lot like tinder only that women have most of the power. Bumble has also recently introduced a new platform BumbleBff which is aimed at helping the female users to be able to find and make friends from the site.


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