Over the years, Lori Senecal has proven her worth in the corporate world by taking up high profile roles. She has managed to make a tremendous impact on all the companies that she has worked for throughout her career. Lori currently serves as the Global chief executive officer of Crispin Porter + Bogusky, a leading full-service advertising agency. Her interview with Inspirery gives a detailed account of her personal and professional life.
Lori attributes her gymnastic coaching days to her leadership qualities. According to NY Times, coaching taught her to be not only consistent but also set goals. In fact, she understood how to communicate with other individuals without being judgmental. These qualities gave her the right push to dive into the corporate world fearlessly.
Throughout her career, Lori has always considered herself as a profitable person due to her motivational skills. However, she asserted that being profitable in the adverting world takes time since it involves acquiring a client and having something tangible to promote. Building an ad campaign that serves its desired purpose also requires patience.
Although Lori experienced self-doubt during her early years, she did not succumb. Her coaching years coupled with the power of positive beliefs came in handy. Lori’s tenure at McCann Erickson marked an important step towards a promising career in the adverting world, as it reinforced her strengths.
Lori Senecal’s Professional Background
Lori Senecal is one person who has been flying the women executive’s flag high. As the Global CEO of CP+B, she is tasked with overseeing the agency’s international growth and expansion, as well as managing the coordination of CP+B’s nine global offices. Since joining the firm in 2015, she has led to various positive changes in the culture and business of CP+B. By so doing, Lori has established a contemporary international agency that is agile, collaborative and inventive. Previously, she held the position of CEO and president of MDC Partner Network whereby she was charged with bolstering MDC’s unique model and steering the company’s strategic vision among other roles.
Lori has worked for numerous entities apart from MDC Partner Network including kbs+. She served as the global chairperson of kbs+. In fact, the company grew from a 250 individual local agency to one with more than 900 people globally under her leadership. Crain’s also acknowledged kbs+ as one of the Best places to Work in New York City. Before joining kbs+, she was the president of McCann Erickson. Lori has also continuously won numerous accolades and recognitions including the 2014 Advertising Age’s Women to Watch. Visit her LinkedIn account.