The media industry is one that can be described as truly global in the 21st century as ideas and programming now transcend the globe as new forms of media and streaming options provide viewers with more options than ever before. Brazil’s RBS Group has recently looked to the future with the appointment of a new President, Eduardo Sirotsky Melzer, better known by his nickname of Duda. The movement towards a new form of media transmission has seen the respected RBS Group look to find a new way of reaching viewers through the use of new media that has opened up new areas of success for the company.
In appointing Duda Melzer as the new president of the RBS Group the company is opening up new areas of success for the future, which includes the chance to explore non traditional media options that Melzer is something of an expert in. Duda Melzer spent a period of his working life exploring new media options in the U.S. in leadership positions at a range of media outlets, which he feels has given him the chance to expand the options available to RBS as he leads the company into what should be a successful future.