In a recent article with Fabletics co-founder, Kate Hudson, she discusses news for the company. Since athleisure has become such a regular form of clothing and not just used as active wear, the popular line is adding a collection of versatile athleisure dresses. These dresses will simply be made of active wear materials and hold the comfort you find in athletic wear, while also having the qualities of spanx material. Kate Hudson is interviewed by Marie Claire on http://www.adweek.com/news/advertising-branding/kate-hudsons-fabletics-made-headlines-its-ad-campaign-bleeped-word-168558,a popular magazine that features only the best fashion, about the use of these new dresses and what benefits they have to athleisure lovers everywhere.
Let’s face it- many of us have become attached to our yoga pants and use them everyday in whatever fashion statement we are trying to make. Kate Hudson makes the point that these dresses are every lazy girls dream. Dressing up for an event can be a hassle and since athleisure has become a lifestyle, comfort has become much more important to everyone. Whether you’re going out on the town, simply staying home or have a date on http://mic.com/articles/129371/fabletics-commercial-takes-a-big-swipe-at-lululemon#.aSDV0xj7t, these dresses can fit every event. Kate then goes on to talk about her swimwear collection- yes! Swimwear! Athletic, comfortable, fashionable swimwear that will compliment your shape. It’s clear that Kate Hudson is on to something working with this company- athleisure is so big right now and she’s introducing all the right products for athleisure addicts to indulge in!
If you aren’t familiar with Fabletics, it’s an athleisure company that you can subscribe to online. Each month, athleisure wear will be sent to your door for an extremely reasonable cost. The main attraction for Fabletics is definitely revolved around the cost. In comparison to competitor brands, you just can’t do any better. Not only that but the styles are unique, vibrant and extremely versatile. Since athleisure is so commonly worn as a regular fashion statement, it’s easy to see why Fabletics has become such a big company adored by their fans. Adding dresses and swimwear was a great move and a great incentive to their loyal customers. It’s important to switch things up, and Fabletics is always sure to keep things new and exciting.