The Pittsburgh Steelers as cutting edge fashion mavens? Well, this season of 2015, they are giving it a shot. They have launched on Facebook a Steelers gear of all kinds website, https://shop.steelers.com Among the items that can be found on the website are Pandora jewelry with Steeler charms. Steelers gear from big time labels like Tommy Bahana, Nike Golf, and Victoria’s Secret. There is even pink items for young girls that love the Steelers. To fill the website with the correct merchandise the Steelers new director of strategic planning, Susan McGalla, goes directly to the fans by using focus groups to aid them in their mission to deliver what Steelers fans want. Social media is also a part of the Steelers marketing plan. McGalla certainly has a background in fashion merchandise. She is best known as the former president of American Eagle Outfitter Inc. She also was the Chief Executive Officer of Wet Seat Inc. McGalla began her career with American Eagle as a merchandise buyer of women’s clothes. She worked in several managerial roles before becoming CMO of the entire company. To satisfy male customers, fans can purchase their version of the gear Steelers coach Mike Tomlin wears as he strolls the sideline on game day.This would include sweatshirts, hoodies, or jackets. Women can get Steelers gear in many colors, not just Steelers black and gold. The Steelers have a new campaign call It’s Not Just Friday, It’s Steelers Friday. Fans are encouraged to wear and gold and black Steelers outfits for a contest to win, you guessed it, more Steelers gear.